Click the images below to view case studies on some of my most impactful strategic planning work and experience both in agency and corporate positions
ZOETIS BRAND STORY
Born of the Bond connected to US Cattle farmers through human insights and stories
NEW NAME & BRAND IDENTITY
Defining brand position to develop new name, identity and recruitment website for 3rd largest US brand
COWTINDR: DISRUPTIVE BRAND EXPERIENCE
An entertaining digital trade show experience to promote Zoetis’ genetic testing tools
HERTZ BRAND TRANSFORMATION
As Global Brand Innovation Director, I led the Brand Reinvention program and launched new technology services
BAPTIST HEALTH BRAND & CAMPAIGNS
New brand positioning and identity, with execution through volume-driving service line campaigns, and an innovative cancer fundraising event
FAZOLI’S BRAND REDISCOVERY
Original consumer research and insights, with innovative brand engagement
FINNING CATERPILLAR B2B
Creating a new value proposition for midsize customers, research focus groups and customer journey mapping showed the way forward
WYNDHAM TIMESHARE CUSTOMER ONBOARDING
Based on powerful human insights, we created a reimagined customer engagement strategy
GE APPLIANCES DIGITAL SHOPPER MARKETING
Building an impactful digital shopper marketing program through customer journey mapping and behavioral insights