Every season beef cattle farmers make business critical decisions about which heifers to keep and breed, and which to sell for meat production.
Typically farmers makes these choices based on their experience, their instinct, their ‘cowsense’. However, genetic profiling tools can now provide accurate data insights into the physical and performance traits that are most desirable and profitable. But adoption of Zoetis’ genetic testing products remained low as farmers – a naturally conservative group – prefered to rely on their own eyes.
Challenge: Break the mould! See things differently. Create a memorable experience
Cattle Tindr: Can you tell just by looking?
The game allowed users to view pictures of four cows and they had to chose which to keep and which to cull. Results were delivered at the end revealing the genetic traits of each animal that were hard to see.
CowTindr was previewed to a captive audience at the Angus Convention 2022 tradeshow who were waiting for a cattle demonstration, which would include the four featured animals. 172% YOY increase in leads generated. 35% email addresses captured.
A lot of swiping right!